Starting in the late 2010s, a pseudo-revival of the Vectorheart aesthetic emerged as part of the Neo- Y2K movement called " Neo-Vectorheart." The aesthetic incorporates 45-degree angles "nu-brutalist" vernacular bright, contrasting, and occasionally monochromatic color schemes and maximalist motifs inspired by Cyberpunk visuals and " gamer-grunge". Vectorheart's sleek maximum-minimalist design philosophy led to it being popular in depictions of the future, or things that were trying to look futuristic. The look is considered maximum-minimalist by some, and is often mixed with the typical look of Y2K, Gen X Soft Club and Metalheart. The style is loosely inspired by Swiss modernism, utilitarian industrial design, brutalism, and to an extent, Peter Saville's album cover designs for Factory Records. Vectorheart is characterized by striking vector shapes, 45 degree diagonal lines, futuristic fonts, and flat, (usually) high contrast colors. This, combined with other adjacent aesthetics such as Vectorbloom seeing decline, contributed to Vectorheart falling out of mainstream usage and popularity. Flat Design largely omitted the visually complex and cutting edge visuals of Vectorheart for a more simple and easy to understand look. This was due to design philosophies such as Flat Design becoming mainstream. Starting at the Early- 2010s, Vectorheart saw a considerable decline in its popularity. During this time, Vectorheart was used for purposes like advertising, art, web design, magazine covers, and more. Despite this, Vectorheart maintained its popularity into the 2010s, being popular alongside aesthetics like Frutiger Metro and Vectorbloom. During the Mid- 2000s, other adjacent aesthetics such as Y2K began to fall into decline. Vectorheart maintained its popularity into the Early- 2000s, and the into the Mid- 2000s. Vectorheart also strongly resembles Gen X Soft Club, another Y2K subgenre, incorporating the same abstract flourishes and design philosophy. This style complimented the futurism that Y2K promoted, leading to a lot of overlap between the two. Vectorheart began to appear in the Late- 1990s, often associated with Y2K due to its sleek, cutting edge style. The exact origin of the Vectorheart aesthetic is hard to define, but pioneers of the style include design firms such as Bionic Systems and The Designers Republic.
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